In a bold move to stay ahead in the virtual reality race, Meta announced on Monday that it's bringing major tech players onboard to expand its VR offerings. This strategy involves partnerships with ASUS, Lenovo, and Xbox to produce a variety of devices tailored to enhance gaming, productivity, and entertainment experiences in VR.
With Apple's Vision Pro making waves, Meta is not sitting back. The company is set to diversify its VR hardware through collaborations, such as ASUS's high-performance gaming headsets and Lenovo's mixed-reality devices. A significant partnership with Xbox is also on the cards, expected to bring an Xbox-branded headset into the mix.
The core of these devices will be powered by Qualcomm's Snapdragon processors, crucial for delivering the rich, immersive experiences that Meta's VR products promise.
Meta's openness extends to its app ecosystem as well. By integrating the Meta Horizon Store with App Lab, the company aims to give developers more freedom and reach a wider audience. This move could provide a sharp contrast to Apple's more closed ecosystem approach.
Meta's announcement subtly acknowledges the challenge posed by Apple, highlighting features that parallel those seen in Apple's Vision Pro launch, but with added compatibility for popular gaming services like Xbox Game Pass Ultimate and Steam Link.
